Toyota: A Lesson for American Renewable Energy Industries and Others01 Aug

Toyota is making every effort to preserve as much of its manufacturing base in Japan as possible in spite of unfavorable exchange  rates, unspeakable natural disasters, and discouraging government policies. As part of its commitment to the homeland, Toyota plans to manufacture  40 percent of its yearly global production in Japan. Unlike most American companies, whose time horizon extends no greater than the current quarter, Toyota envisions a more extensive period to accomplish its corporate objectives, as well as  providing a future for its employees and customers.

Much of Toyota’s success is to due its corporate culture and emphasis on a style of manufacturing called Monozukuri.  “In return, employees feel an enormous responsibility to Toyota, working long hours and pouring their very best into the work that they do.”

Almost no American corporation, including those involved in renewable energy technologies, has shown the slightest interest in preserving manufacturing jobs at home. For example, “The United States has lost an average of 50,000 manufacturing jobs per month since China joined the World Trade Organization in 2001.” It is time for the United States and its manufacturing industries to take a stand similar to Toyota. An impressive first step would be to fire Jeffrey Immelt, CEO of General Electric and Chairman of the Jobs and Competitiveness Council. “Under Immelt, GE has shipped tens of thousand of good jobs out of the United States.”

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About Dr. Everson

Prior to forming this SBIR consultant practice, Dr. Jeffrey Everson was director of business development for QinetiQ North America’s Technology Solutions Group (previously Foster-Miller, Inc.).

Dr. Everson has won and been the principal investigator for several SBIR programs, including a Phase I program for NASA, a Phase I project for the U.S. Air Force, and Phase I and II contracts from the U.S. Department of Transportation. For the Phase II program, he received a Tibbetts Award for exemplifying the best in SBIR achievement.

Previously Dr. Everson held senior scientist positions at Battelle Memorial Institute, The Analytic Sciences Corporation (TASC), Honeywell Electro Optics Systems Division, and Itek Optical Systems Division.

He holds a PhD in physics from Boston College and a MS/BS in physics from Northeastern University.


For more information about how JHEverson Consulting can help your company with its SBIR and STTR proposals, please contact Jeff Everson.

JHEverson Consulting is based in the Boston area but consults for clients throughout North America. It also is supported by affiliated consultants.