TV Commercial from the American Petroleum Institute: Disingenuous17 Apr

According to an American Petroleum Institute (API) TV commercial, “The U.S. has enough untapped oil and natural gas resources to power more than 60 million cars and heat 160 million households for 60 years. But unlike many countries, our Congress puts much of it off-limits. A majority of Americans say that should change. Today’s technology allows us to tap these resources and protect the environment. So let’s put America’s oil and natural gas to work for Americans.”

This API commercial is disingenuous at best and does not disclose the fact that the lower 48-states, the Gulf of Mexico and Alaska have declining oil productions (i.e., past Peak Oil production). Where are the untapped U.S. oil resources?

Also, “swept under the rug” by the API commercial is the reality that the U.S. imports 60 percent of its crude oil needs (2010 data from the Energy Information Administration).

The API commercial claims that there is enough natural gas to power 60 million cars, but offers no proof of that statement. Where is the API plan to scale up the conversion of 60M cars to  operate with natural gas?

It might interest the API to know that there are more than 250M registered vehicles in the United States. What will power the other 190M vehicles with fuel other than gasoline or diesel?

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One Response to “TV Commercial from the American Petroleum Institute: Disingenuous”

  1. Preventing Climate Change: Don’t Count on U.S. Government or Corporations | JHEverson Consulting Reply

    […] A national discussion is needed to envision a plan for the post fossil fuel era (i.e., declining oil/gas/coal production after production of these resources has reached their peak levels). The U.S. Department of Energy funded a study on Peak Oil that resulted in the Hirsch Report in 2005. A report on the military implications of Peak Oil was funded by the German Government and published in 2010. These reports could serve as material for public policy discussions. A public relations campaign should be established to penetrate the cocoon of national ignorance that prevails in this country on the subject of energy and the fact that fossil fuels will not last forever. […]

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About Dr. Everson

Prior to forming this SBIR consultant practice, Dr. Jeffrey Everson was director of business development for QinetiQ North America’s Technology Solutions Group (previously Foster-Miller, Inc.).

Dr. Everson has won and been the principal investigator for several SBIR programs, including a Phase I program for NASA, a Phase I project for the U.S. Air Force, and Phase I and II contracts from the U.S. Department of Transportation. For the Phase II program, he received a Tibbetts Award for exemplifying the best in SBIR achievement.

Previously Dr. Everson held senior scientist positions at Battelle Memorial Institute, The Analytic Sciences Corporation (TASC), Honeywell Electro Optics Systems Division, and Itek Optical Systems Division.

He holds a PhD in physics from Boston College and a MS/BS in physics from Northeastern University.


For more information about how JHEverson Consulting can help your company with its SBIR and STTR proposals, please contact Jeff Everson.

JHEverson Consulting is based in the Boston area but consults for clients throughout North America. It also is supported by affiliated consultants.